Bespoke Jewellery Brand
A timeless identity built on trust, artistry, and connection
Alexis Jewels is a bespoke jewellery brand known for its honesty, trust, and personal connections. The logo, colour scheme, and font selections must reflect the brand’s core values of trust, transparency, emotional investment, and expert craftsmanship. The visual identity should convey luxury, sophistication, and heartfelt artistry.
Project type: Branding
‍Role: Visual Designer
‍Industry: Jewleryy
Tools: Illustrator
Duration: 2 month
The Problem
The challenge was to create a visual identity that reflected trust, transparency, and craftsmanship while conveying luxury and sophistication. The logo and assets also had to be versatile across formats such as video, digital, and print, all within a strict time frame.
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
Research
Taking a look at landscape, both in greek methodology and present. Using these as a basis for rough sketches.
Defining
Sketches into illustrator.
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
Logo options
Logo options explored
Client Review
Aligning and exploring a colour theme, for client review
Brand Book
Incoporating colour and defining the brand after client feedback