Project Overview
Video production to support the communication and delivery of the company's low-emission product offering
Project type:  Motion Video
‍Role: Creative owner and visual designer (collaborated with case team & motion designers)
‍Industry: Material and Sciences
‍Tools: Illustrator, Miro, Zoom
‍Duration: Q4 2023/24 (3 months)
My Role
As the creative owner and visual designer, I led the concept development, visual direction, and design execution for the video—ensuring clarity, engagement, and consistency across complex content.
Client Challenges
Disconnected Ecosystem:
The client and factory teams operated in silos, resulting in fragmented communication and a lack of alignment on delivery processes.
Complex Communication Needs
The product involved advanced, technical concepts that needed to be communicated clearly to a diverse audience with varying levels of expertise.
The Script + Doodling
With the script WIP, the main elements (client, product, customers) where established to begin doodling.
Developing Elements
Library of elements, once animation style was establsihed.
Developing Scenes
Evolving scenes, and working live with client via Zoom for visual changes
Collaboration
Importing scenes onto Miro for quick and easy feedback. As well onboarding motion designer once 80% scences finalsied
Scenes