Overview
Supply chain platform for connecting carriers and shippers required branding for a new business venture within the transportation space. The client needed a brand identity that visually captured utopia - nearly perfect quality - geometry.
The Challenge
Creating a logo and assets in a strict time frame versatile enough for use across dynamic formats, including video and other visual assets.
My Role
Creative Direction
Art Direction
Creative Strategy
Visual Design
Brand Book
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
Brand Development
From concept to delivery
Reasearch
Taking a look at landscape, both in greek methodology and present. Using these as a basis for rough sketches.
Defining the sketches into illustrator.
PROCESS
DAY 1
4 hrs - Research
Colour Palettes / Font styles / Competitors / Photography
DAY 1 / 2
12 hrs - 3 draft logo options
Monogram and Typeface combination / Colour palette options / Font styles options (headings, body etc) / Mocked up against website layout/ photography
DAY 3 - 5 hrs - Refine
1 chosen from the 3 options, change from feedback / Font styles refinement
DAY 4 - 5 hrs - Brand Book
Monogram Lockup / Typeface Lockup / Colour Palette / Font style
Logo in dark / light / colour in png/svg formats.
PROCESS
DAY 1
4 hrs - Research
- Colour Palettes
- Font styles
- Competitors
- Photography
DAY 1 / 2
12 hrs - 3 draft logo options
- Monogram and Typeface combination
- Colour palette options
- Font styles options (headings, body etc)
- Mocked up against website layout/ photography
DAY 3
5 hrs - Refine
- 1 chosen from the 3 options, change from feedback
- Font styles refinement
DAY 4
5 hrs - Brand Book
- Monogram Lockup
- Typeface Lockup
- Colour Palette
- Font style
- Logo in dark / light / colour in png/svg formats.
3 Draft logo options
Incoporating colour and options to put forward for review to client.
Refinement
Developing the brand and use of photogrpahy.